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#FENDERXLR8R
       
     
#FENDERXLR8R

Designed to empower and foster creativity, the Fender Accelerator Tour explores real-life road tales as told by emerging artists. It’s an up-close-and-personal glimpse at the rigors of touring— from connecting with fans to band communication, and how individual personalities can make or break that chemistry.

Arming each artist with road-ready Fender gear and a GoPro-equipped tour van, Fender follows these artists on whirlwind concert tours as they see what it takes to truly “make it” on the road. From the trials and tribulations to the flashes of inspiration, every moment is documented and shared—as it happens, by the bands.

This is how tour life plays into the creative process—and how great things can come from it.

CLIENT: FENDER
AGENCY: CREATIVE ARTISTS AGENCY
ROLE: ART DIRECTOR

Artists
       
     
Artists

The Bots, Coasts, Deap Vally, Josh Dorr, Night Terrors of 1927, Priory, Matthew Curry, Marmozets, Real Estate, Striking Matches, and Waters.

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