Out There is a short film directed by Academy Award-winning filmmaker, Paul Haggis. The focus of Canada Goose first-ever global brand campaign, Out There chronicles the unbelievable true stories and triumphs of explorers and everyday adventurers who have survived harrowing situations and accomplished incredible feats.
The film tells the stories of some of the brand's most inspirational "Goose People": Laurie Skreslet, the first Canadian to summit Mount Everest; Lance Mackey, a four-time Iditarod Champion, two-time ESPY nominee and Hall of Famer; Karl Bushby who is currently seeking to be the first human to traverse the globe completely with unbroken steps; Paddy Doyle, a veteran pilot at First Air, Canada's airline of the North, and Marilyn Hofman, a medivac flight nurse who had a brush with death while visiting the Canadian Arctic.
Fellow Canadian and award-winning filmmaker, Paul Haggis – best known for writing back-to-back Best Picture Academy Award Winners (2004's Million Dollar Baby and 2005's Crash, which he also directed) – lent his signature, beautifully sweeping style to the film. Sean Bobbitt, renowned for his award-winning cinematography on 12 Years a Slave as well as for Hunger and Shame, was Director of Photography, and Canadian-born Joey Lawrence was the Out There campaign photographer.
Paying homage to the brand's authentic and long-standing relationship with the film and entertainment industry, and its position as the (un)official jacket of film crews everywhere it's cold, Out There is a multi-platform campaign including creative out-of-home activations, digital, print and social advertising across North America, Europe, Scandinavia, Greenland and more.
CLIENT: CANADA GOOSE
AGENCY: CREATIVE ARTISTS AGENCY
ROLE: ART DIRECTOR