We encouraged a worldwide audience to party with Budweiser on Halloween by creating a beautiful and provocative music video - the number one form of premium content consumed globally.
The music video seeded the ritual of drinking Budweiser's new blood red beer called Bloodweiser and reinforced the desired brand action of wearing the Budweiser Clydesdale mask while going on pub crawls.
The haunting video tells the story of one epic Halloween night, following revelers from dusk till dawn, culminating in the summoning of a mythical creature. A majestic black horse, knowns as the King of Fears Clydesdale, acts as the catalyst for the epic night.
The song for the music video was written by Kehlani and Grammy award-winner Ryan Tedder, frontman of OneRepublic.
The music video was the inspiration for a live experience that launched in multiple major cities worldwide. Digital teasers, TVC’s, print, and OOH were created to tie the entire campaign together.
AGENCY: CREATIVE ARTISTS AGENCY
ROLE: ART DIRECTOR